Online Help and Instructions
Branded Program
The Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities including:
  • International web site development
  • Package and label modifications
  • Advertising
  • In-store promotions and product demonstrations
  • Fees for exhibiting at some overseas tradeshows and selected tradeshows held in the U.S.
  • Public relations
  • Marketing and point-of-sale materials
  • Freight cost for samples
    (Only small companies, as defined by the U.S. Small Business Administration, and agricultural producer cooperatives are eligible to participate.)
New to the Branded Program?  Learn more about the Branded Program and determine if you meet the export challenge. 
Once ready, the first step in the application process is to submit a free Pre-Qualification.

For current Branded Program participants: 

International Buyers

Please select a language below to view our Branded Program Importer Manual.
This page contains links to files in PDF format which require the Adobe Acrobat Reader. In order to read an Adobe PDF formatted document, you need to download the free Adobe Acrobat Reader from Adobe's Web site.

English PDF File

Chinese PDF File

French PDF File

Japanese PDF File

Korean PDF File

Portuguese PDF File

Spanish PDF File